Good morning, eCommerce leaders.

Here is what you get today:

• 1 Deep Dive Tactic to Grow Sales

• 3 Easy Strategies to Copy

• 5 Updates You Need to Know

Reply to this email and let me know if you find the new format useful!

My goal is to enable you with actionable tactics and strategies to help you grow your Amazon channel. That’s the purpose of 1 Deep Dive Tactic and 3 Easy Strategies.

The 5 Updates You Need to Know is to keep you informed so you look smart internally. ;)

– Josh Rawe

1 Deep Dive Tactic to Grow Sales

Close the Leaks in Your Funnel: Grow Sales with Remarketing

Most Amazon sellers are not using this tactic and they leave millions of sales on the table.

You are not going to be one of those sellers.

Thanks to this newsletter and 2 Amazon tools:

Tailored Promotions and Sponsored Display Remarketing.

You will target high-intent shoppers, bring them back to your product detail page (PDP), and give them the nudge they need to convert.

Use one or the other, but for maximum impact, run them together.

Here’s how.

Step 1: Capture Dropped-Off Shoppers with Tailored Promotions

Think of Brand Tailored Promotions as a direct way to re-engage high-intent shoppers who didn’t complete their purchase. While Amazon lets you target various audience segments, for this strategy, we’re focusing on one: shoppers who viewed your PDP but didn’t buy. This is your best opportunity to recapture interest and drive conversions with tailored discounts.

Here’s how to set it up:

1. Go to Seller Central > Advertising > Brand Tailored Promotions.

2. Choose the New Customer Acquisition goal.

3. Select the Views Remarketing audience to target shoppers who viewed your PDP, but didn’t purchase.

4. Create a discount or coupon that will appear when those customers return to your PDP.

5. Launch and track your promotion’s performance.

Step 2: Drive Traffic Back with Amazon Sponsored Display Remarketing

Getting the right shoppers back to your PDP is key. This is where Amazon Sponsored Display’s views remarketing campaigns shine.

With Sponsored Display, you can retarget shoppers who browsed your PDP but didn’t buy, showing them ads across Amazon and beyond.

To launch a Sponsored Display remarketing campaign:

1. Go to Seller Central > Advertising > Sponsored Display.

2. Select Views Remarketing as your targeting option.

3. Choose the product you want to promote and define your audience (e.g., shoppers who viewed your PDP in the last 30 days but didn’t purchase).

4. Set your budget and bidding strategy.

5. Launch your campaign and track results.

(Screenshot: Show how to set up a Sponsored Display remarketing campaign.)

Why These Strategies Work Better Together

On their own, both tactics are powerful. But together? They’re a game-changer:

• Sponsored Display Remarketing brings potential customers back to your PDP.

• Brand Tailored Promotions gives them the final nudge they need to buy.

By combining these strategies, you’ll recover lost sales and boost revenue—without constantly chasing new customers.

(Screenshot: Example of a Sponsored Display ad leading back to a PDP with a Brand Tailored Promotion applied.)

Start using this strategy today and watch your conversions climb! 🚀

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3 Easy Strategies to Copy

How to organize your PPC campaigns (Youtube)

Why you should not run ads on variations (LinkedIn)

Use B2B ad placements to grow sales and improve ROAS (LinkedIn)

Amazon Seller Week 2025 is FREE

25+ Amazon experts share their best strategies for growth.

Sign up here 👇

5 Updates You Need to Know

Subscribe and Save is more popular than you think (LinkedIn)

3P Sellers dominate share of sales on Amazon (X)

11 Top Amazon Influencers to Follow (Blog)

Amazon kills Tik Tok copycat (Forbes)

Adidas adds Buy With Prime to their DTC site (LinkedIn)

HELP ME

I hate the color scheme of our newsletter!

Are there any designers out there that have a recommendation to make it look better?

– Josh Rawe

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